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Leicestershire County Cricket Club

The Brief

We go above and beyond at Yellow Panther, and for the Leicestershire County Cricket Club’s fan engagement app we made not one, not two, but three in-app games. Predictor! puts your cricketing skills to the test by letting you predict the outcomes of upcoming games. Foxes Quiz tests your cricketing IQ with a series of quizzes. Catch the Ball gives you the chance to get in on the action as an LCCC keeper.

But we didn’t stop there, alongside the fixtures, match reports, latest news, Foxes TV, player profiles, fan stories, chat room, fan profile page, and Fox coins… *breathe* we created a range of fun AR face filters for fan selfies. We also produced customisable avatars for fan profiles with options upon options for hairstyles, facial features, and outfits.

The video trailer for the app, also made by us, was featured in the live stream of Leicestershire XI v India in June 2022. The live stream received almost 5 million views over a matter of weeks. Amazing!

We created arguably the best app in county cricket.

INDUSTRY

Sport

LOCATION

Leicestershire, UK

SERVICE

GAMIFICATION

WHAT OUR CLIENTS THINK

The Yellow Panther team quickly understood our business & website requirements. Their knowledgeable & creative team helped guide us through every step of the process and were delighted with the final product. We will certainly be using Yellow Panther for our future digital projects.

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Phil Sneath

General Manager - DCI

The team at Yellow Panther were awesome to work with, and delivered a website we're really proud of. They were really clear about what they needed from us to get going, how the process worked, and gave us lots of ideas and inspiration to point us in the right direction. They then executed against the brief with a reassuring ease, and integrated our brand elements seamlessly.

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Ollie Willis

Co-founder - The Point Insights

Yellow Panther took the time to fully understood our brief and created a website on budget that stood out from our competitors whilst ensuring it was capable of doing more and growing with us as our business grows. The service from the team was fantastic and everything delivered on time. We look forward to working with Yellow Panther again soon!

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Gemma Clarke

Managing Director - TerraFarmer

Our previous website wasn’t cutting it. It was outdated, the user experience was poor, and not aligned with our recent brand refresh. We chose Yellow Panther after they presented initial concept designs and were impressed by their creativity and organisation even before the project started. The quality of the website speaks for itself, and we continue to recommend Yellow Panther to our extended network.

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Jem Morey

Head of Marketing - 1 Mill street

Thanks for helping create a fantastic App that allows our fans to immerse themselves in the cricketing world of Leicestershire County Cricket Club. I am excited to see how we can progress the App further and keep pushing the limits of what an interactive App is capable of achieving in bringing our audience closer to the club than ever before.

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Jack Bradley

Head of Marketing & Consumer Sales - Leicestershire Country Cricket Club

Innovation is something that we pride ourselves on both on and off the field, and Yellow Panther have done some superb work on that front across our app and website. We’ve received positive feedback from fans across the world on our owned platforms - whether on design, gaming or other interactive features they've built for us. Their work across verticals at the Royals has been very important and supportive, as we continue to make our app and website the go-to destination for RR fans and followers.

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Atishay Agarwal

Head of Content - Rajasthan Royals

Gunjan and the team at Yellow Panther have been an invaluable resource to us at Ronak. The team is very responsive, often assisting outside of business hours, and they have been a pleasure to work with. As first-time Tech Founders we have been very well supported by their commercial knowledge and technical expertise.

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Jas Rana

Co-Founder - Ronak

As a start-up, we don't always have the skills and resources in-house to realise our big ambitions. Yellow Panther help us to bridge that gap and have become a key partner for the success of our digital products. Stuart, Gunjan and the team's flexibility and collaboration made it possible to turn our initial concepts for SID (Social Impact Dashboard) into a viable product. Post-launch, I still enjoy working with them on a program of ongoing support and development.

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Connor Wilson

Product Manager - Make Good Grow

Responsiveness, attitude and service are absolutely first class.

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Will Turner

Founder - GoJoe

We engaged Yellow Panther in relation to web design projects. Stu, Gunjan and the team are great to work with – down to earth, friendly and professional. They really care about delivering the end result and always go above and beyond. A fantastic partner to work with.

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Phil Steele

Co-Founder - GoJoe