To go above and beyond the brief by the Rajasthan Royals to
produce the most entertaining app in cricket, Yellow Panther not only embedded
into the app live scores, exclusive content, premium chat rooms, podcasts, an
in-built shop complete with 3D rendered products, gamification, and videos…
*breathe!* but we also custom built a unique Rajasthan Royals AR filter
featuring Jos Buttler, face stickers and the Safa Turban headwear.
The Rajasthan Royals are a franchise in the world’s second biggest
sports tournament, the Indian Premier League, watched by over 1.5 billion fans
globally. The Royals are award winners in digital marketing and are followed by
over 9 million fans on social media.
The app allows you to scan a player’s face on any piece of
merchandise, advertisement or in real life (lucky you!) and the player will pop
out on your phone screen and show off their signature move.
Smashing the brief, the app became the highest rated fan
engagement app in the IPL. We’re pretty proud of that!
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