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BNP Paribas Open | Player App

The Brief

Yellow Panther proudly announces our collaboration with the BNP Paribas Open. Our mission was to create a revolutionary event app to enhance the players' tournament experience for one of the biggest tennis tournaments in the world, used by the likes of Novak Djokovic, Naomi Osaka and Carlos Alcaraz.  

The BNP Paribas Open team wanted to provide players with a digital sidekick that answered any question they may have about the tournament and guide them to the right tournament information all within two-clicks.  

Utilising BNP Paribas Open's new branding we created a slick user interface inspired by Apple’s design methodologies meaning it was easy to navigate but premium in its look and feel. 

This app is packed with features for players, coaches, managers, and agents. 

Highlights include tournament info (ATP & WTA), schedule of play, player handbook details, health & wellness resources, practice court scheduling, transportation details, food & beverage options, dedicated photography space, concierge/hospitality services, and accommodation details. 

BNP’s app facilitates instant access to forms, communication channels with representatives, and real-time updates. This commitment ensures players remain informed, engaged, and connected throughout the tournament. 

Yellow Panther's event app redefines the BNP Paribas Open experience, offering players immersive and unparalleled tournaments. From tournament essentials to exclusive services, the app embodies Yellow Panther's pursuit of excellence. The app project was delivered from discovery to delivery within seven weeks and was used over 4500 times during the tournament by the ATP and WTA’s roster of players.  

 

Do you have a project you want to bring to life? Reach out to us via hello@yellowpanther.co.uk 

INDUSTRY

Sport

LOCATION

USA

SERVICE

Player App

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WHAT OUR CLIENTS THINK

The team at Yellow Panther have quite simply been a brilliant group to work with. From the initial (and typically blue sky) brief, through creative and design to implementation, we have always felt in incredibly capable but also agile and creative hands. Our team benefited immensely from working with the crew in the UK and India who together ensured that the project was ‘always on’ and our mad requests attended to. Most importantly, we loved working with Yellow Panther’s people who have created a window to our business that we can truly be proud of. Thank you Team Yellow Panther!

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Holly Millward

Partner - TTB Sport Capital

The Yellow Panther team quickly understood our business & website requirements. Their knowledgeable & creative team helped guide us through every step of the process and were delighted with the final product. We will certainly be using Yellow Panther for our future digital projects.

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Phil Sneath

General Manager - DCI

The team at Yellow Panther were awesome to work with, and delivered a website we're really proud of. They were really clear about what they needed from us to get going, how the process worked, and gave us lots of ideas and inspiration to point us in the right direction. They then executed against the brief with a reassuring ease, and integrated our brand elements seamlessly.

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Ollie Willis

Co-founder - The Point Insights

Yellow Panther took the time to fully understood our brief and created a website on budget that stood out from our competitors whilst ensuring it was capable of doing more and growing with us as our business grows. The service from the team was fantastic and everything delivered on time. We look forward to working with Yellow Panther again soon!

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Gemma Clarke

Managing Director - TerraFarmer

Our previous website wasn’t cutting it. It was outdated, the user experience was poor, and not aligned with our recent brand refresh. We chose Yellow Panther after they presented initial concept designs and were impressed by their creativity and organisation even before the project started. The quality of the website speaks for itself, and we continue to recommend Yellow Panther to our extended network.

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Jem Morey

Head of Marketing - 1 Mill street

Thanks for helping create a fantastic App that allows our fans to immerse themselves in the cricketing world of Leicestershire County Cricket Club. I am excited to see how we can progress the App further and keep pushing the limits of what an interactive App is capable of achieving in bringing our audience closer to the club than ever before.

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Jack Bradley

Head of Marketing & Consumer Sales - Leicestershire Country Cricket Club

Innovation is something that we pride ourselves on both on and off the field, and Yellow Panther have done some superb work on that front across our app and website. We’ve received positive feedback from fans across the world on our owned platforms - whether on design, gaming or other interactive features they've built for us. Their work across verticals at the Royals has been very important and supportive, as we continue to make our app and website the go-to destination for RR fans and followers.

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Atishay Agarwal

Head of Content - Rajasthan Royals

Gunjan and the team at Yellow Panther have been an invaluable resource to us at Ronak. The team is very responsive, often assisting outside of business hours, and they have been a pleasure to work with. As first-time Tech Founders we have been very well supported by their commercial knowledge and technical expertise.

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Jas Rana

Co-Founder - Ronak

As a start-up, we don't always have the skills and resources in-house to realise our big ambitions. Yellow Panther help us to bridge that gap and have become a key partner for the success of our digital products. Stuart, Gunjan and the team's flexibility and collaboration made it possible to turn our initial concepts for SID (Social Impact Dashboard) into a viable product. Post-launch, I still enjoy working with them on a program of ongoing support and development.

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Connor Wilson

Product Manager - Make Good Grow

Responsiveness, attitude and service are absolutely first class.

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Will Turner

Founder - GoJoe

We engaged Yellow Panther in relation to web design projects. Stu, Gunjan and the team are great to work with – down to earth, friendly and professional. They really care about delivering the end result and always go above and beyond. A fantastic partner to work with.

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Phil Steele

Co-Founder - GoJoe

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