With a brief to design the most entertaining app in cricket, how could we not build in a little gamification and 3D rendering? The app’s fan-first features include live scores, exclusive content, premium chat rooms, podcasts, augmented reality, and videos.
But we were striving for more… So we built not one, not two, but three in-app games (Royals Housie, Predictor Game and Secret Auction) plus a shop complete with 3D rendered products.
The Rajasthan Royals are a franchise in the world’s second biggest sports tournament, the Indian Premier League, watched by over 1.5 billion fans globally. The Royals are award winners in digital marketing and are followed by over 9 million fans on social media.
With the Secret Auction game, you can realise your dreams of working for the Royals by ‘buying’ players who are up for auction in the IPL and guessing who the Royals would select for the squad. And in the Royals shop, you can explore merchandise from every angle using the 3D renders created in our office in India.
The app became the highest rated fan engagement app in the IPL. We’re pretty proud of that!
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