The client is one of the biggest global furniture manufacturers. The brief was to create a stimulation to test the response of the new furniture style before the launch. The brochures were already printed and distributed, so we had to create an AR marker based on the current blue-print available.
Augmented reality was a real game-changer for product presentation, feedback and even e-commerce sales. With few simple clicks, designers, clients’ and critics could see a 3D furniture instantly, browse between available variants and even check if it fits within the space.