The Cycling GK is a dedicated fanbase following former Premier League goalkeeper Ben Foster, they've collectively amassed over a million followers across various platforms and also boast the UK's biggest sports podcast 'The Fozcast'. They came to Yellow Panther with a need to harness this support and take their engagement to the next level, we embarked on the ambitious mission of creating a website that could seamlessly 'house' all of their content and shows in one place whilst driving fandom with their audience. Here's how we made it happen!

• Centralized Hub: They sought a centralised website hub to streamline user access to their diverse social media channels, including YouTube, Spotify, and Instagram.

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• Our Story Page: To connect with their audience on a personal level, they wanted an "Our Story" page to showcase their journey since 2020, emphasising their rapid expansion.

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• Bikeshed and Rides: Integration of Strava was crucial, allowing fans to explore Ben's favorite cycling routes and purchase recommended products effortlessly.

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• Logged-in Experience: To foster a loyal fan community, the website needed a user registration system. Users could access exclusive discount codes and engage with fellow fans and the Cycling GK team via chat.

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• Announcements and Giveaways: The platform required a user-friendly feature for the management of announcements and giveaways. Users could participate using their Legends Club accounts or provide their data, enhancing engagement.

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In summary, Cycling GK's brief was to create an inclusive, engaging online platform. This platform would consolidate their online presence, offer seamless interactivity for fans, and promote community-building and brand growth.